Email outreach is an effective marketing strategy for restaurants to increase engagement and conversions. However, there’s a thin line between a restaurant outreach email that converts and one that people will completely ignore. Below, we teach you how to navigate that line and write only emails that will convert. 10 Restaurant Outreach Tips for Increased […]
Have you seen low response rates for your email outreach campaign? You may be missing out on your email following-up strategy. Don’t under-estimate the power of a follow-up. In fact, a follow-up is the most important email in your whole campaign: People seldom feel like acting after the first touchpoint. In fact, as many as […]
On average, just over a fifth of emails sent to at least 1,000 subscribers are opened. That’s all well and good, but there’s little benefit to generating hundreds of opens if only a handful of those recipients ever reply. Asking questions is a great way to improve your response rate, because – as the Zeigarnik […]
When you are looking to create a comprehensive outreach strategy, it needs to have two components that often feel as though they are at odds with one another: One one hand, you have to make sure you are reaching a high enough volume of targets that you are seeing a steady growth of conversions. On […]
In the world of B2B communication, email is king. In most workplaces, almost all employees have a work email that they frequently use to communicate with co-workers. Whether it’s for confirming a task or asking to go to the bathroom, email is still an essential business tool. This is great news for B2B marketers, salespeople, […]
Even if you can’t judge a book by its cover, you can (and do) judge emails by their subject lines. In fact, a good subject line is the top deciding factor that determines whether or not someone will take the time to open an email. When you’re sending a cold email, the quality of your […]
You’ve spent time learning how to build a sales pipeline. And now that you have prospects receiving your emails, you wanna make sure they’re opening and responding to them, as well. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email to end up in the trash. To take […]
ADD_THIS_TEXT Email isn’t for selling. While that might sound radical, let it sink for a moment. When’s the last time you purchased something straight from an email? The answer is, probably not often. Instead, your goal with email should be to get the recipient to open it and click on what’s inside. If they’re interested […]
ADD_THIS_TEXT Writing cold emails is brutally tough. When people are getting 121 emails per day, it’s almost impossible to stand out. And that’s not including spam or promotional offers from other companies competing for their attention. And when your prospect has never heard of your name, brand or product, the deck is even more stacked […]
ADD_THIS_TEXT Not all content is destined to go viral. In fact, most good content is not going to get a whole lot of traction virally. When was the last time you saw a Wikipedia page trending on social media? It’s easy to promote a fun click-baity piece, a funny video, or a timely research report […]