A confirmation email is a user-triggered transactional email. This means that it’s sent to a user automatically when they perform an action like: booking a ticket updating their data making a purchase signing up for a webinar changing their password signing up for a newsletter They are transactional because they notify the user about a […]
There’s nothing new when we say that email marketing is one of the most efficient ways to reach your customers. Emailing is a low-cost method with a high return on investment (ROI). Furthermore, email marketing automation means that, after some initial setup, this type of marketing is mostly “hands-off,” allowing you to focus on innovative […]
PR for SaaS companies cannot be approached in the same way as traditional marketing. To make an impact, you have to tailor your strategy to the nuances of the SaaS market. An effective PR strategy gets you media coverage, builds a strong brand, inspires potential investors, and attracts customers. Gartner predicts that global SaaS end-user […]
WordPress website owners know that email can be some of the most powerful marketing techniques on the web. When used properly, the right email newsletters can drive more traffic to your site than social media and organic search combined. In addition, email marketing allows you to develop a personal relationship with your subscribers on a […]
Email marketing is an incredibly effective yet cost-effective marketing tactic. Its success potential lies in the simple fact that most of us check our email several times a day. After all, most of us like to get a promotional or informative email or two from the brands we like. As a brand, your main challenge […]
Nowadays, people conduct day-to-day and personal communication mainly via Social Networks. That is why you can think that email is no longer an effective tool for marketing campaigns. However, it remains a widely used tool for managing business correspondence, sharing documents, receiving information about financial operations and online purchases, etc. So, if you are afraid […]