When searching for the best email prospecting tool, you know the importance of reaching as many leads as you can, in as little time as possible. But it’s not just the quantity of leads that’s important. With 73% of B2B companies choosing quality over quantity, you need to be able to trust that your email […]
Gone are the days of picking up the phone to make your first contact. Nowadays 72% of people prefer to receive emails when it comes to sales outreach. Like it or not, email prospecting is here to stay. That means that you need to choose your email prospecting tool wisely. You need to make sure […]
The way in which businesses prospect for leads is changing… What used to be a face-to-face or phone-based task is now done almost entirely by email. In fact, email is proven to be one of the most powerful sales prospecting sales tools with an ROI of 44:1. So it makes sense that 8 in 10 […]
Email prospecting has been around for almost as long as email has existed. But despite its longevity, it’s still the preferred way for salespeople to make contact with qualified leads, as well as the preferred method for those receiving contact. However, finding the name, email, and other data points around a prospect can be challenging: […]
The sales efforts of a company are akin to the strategies of war. It involves spending a significant amount of time, energy, and resources. Without proper planning or execution, you might end up running in circles with no end in sight. Your strategy may revolve around identifying key accounts, drafting account plans, allocating substantial resources […]
The use of email and other internal communications apps remains the most effective lead generation tactic with the highest ROI for B2B companies. There are many different ways to approach email marketing – some have a promotional message, others educational or a welcoming message. However, as our inboxes become more crowded, capturing customers’ attention becomes […]
The first email was sent out close to half a century and has since then increased in volume remarkably. Yet, despite the impressive experience gained, many mistakes are still being made. From typos to grammatical bloopers, failing to take proper care of your email copy can result in – let’s say interesting – consequences. Today […]
ADD_THIS_TEXT ‘A picture is worth a thousand words,’ or so goes the phrase. It’s safe to say that we are now a part of an over-stimulated digital world, with a new language driven by GIFs and emojis of all kinds. It’s part of our daily routine- it’s fun, intense and, well… in sync with the […]
Email prospecting is all about finding a qualified lead, making contact via email, and developing the conversation from there. This process is most effective when done on a large scale, at a fast rate. A task almost impossible when done manually. A big challenge to email prospecting is ensuring that you get a hold of […]
Statistics show that email marketing consistently performs as the digital sales strategy with the highest Return On Investment (ROI), sitting pretty at 4200% ROI (in other words, $42 for every $1 spent). That said, high conversions through email marketing are not a sure thing. Implementing proven strategies is imperative to creating results-driven email marketing, and […]