Every business makes mistakes from time to time. Whether it’s sending out the wrong product or failing to refund a customer the right amount, it’s important to apologize. A sincere apology will often fix the damage. It tells the customer you know you got it wrong and want to make up for it. It makes […]
Many businesses around the world use email and text messaging to communicate with their customers because they are two of the most popular channels. Our entire lives revolve around email and text messaging. We communicate with family, friends, colleagues, business partners, utility companies, our favorite retailers, and more. We receive our bills, invoices, reminders, offers, […]
The world is your oyster; you can do what you deem best for your brand. Crafting the perfect email is an art but sometimes, just painting the town red is your only viable option. Email blasts are not always an ideal marketing practice but a necessary one for different reasons. You should have the ability […]
Is there a way to improve the performance of your email campaign? Yes, setting up a dedicated landing page is almost always a good idea. After all the work we did to obtain those email addresses, researching prospects or targets, creating an engaging email copy, ensuring your email is going to be seen, formatting, scheduling, […]
What is email address validation? Have you ever signed up for a service or newsletter and got an email shortly after that provides a verification link? That’s what we’re talking about! In short, it’s the practice of making sure customers’ email addresses are verified as real before you send them messages. Surprisingly, despite the extensive […]
Did you know that in 2019 78% of marketers reported an increase in engagement with their email marketing campaigns? Email newsletters are a great way to keep in touch with your loyal customers. If your email engagement is falling, then it could be a sign your newsletter design is due for a revamp. Done properly, […]
Spending time and resources to craft an email marketing campaign only to end up with a low open rate can be incredibly frustrating. However, it’s a reality of cold email outreach. Are you aware of different types of trigger words you should be using in your emails? While there’s no magic formula to ensure that […]
As inbound marketers, we understand that the days of buying a lead list, loading the contacts into the CRM system, and blasting out emails are over. Nevertheless, the concept of building a completely opt-in database right from the start can be a daunting task. So, the question is: how can you quickly scale your database […]
With so many new marketing technologies out there, it’s easy to overlook the foundation of all marketing: great copywriting. No matter what tools you use, if you don’t have some solid copywriting, your campaigns aren’t going to get very far. Luckily, copywriting is a skill that can be learned and practiced. If you want to […]
By 2021, 80 percent of developing technologies will have an AI foundation, Gartner estimates. That will entail a spectrum of technological platforms becoming available for digital marketing — especially email marketing platforms. Along with social media and targeted display ads, email is one of the better-performing digital marketing tools. Email is viewed by marketers as […]