Email outreach is one of the most powerful tools in every marketer’s toolbox. It’s a tried and tested way of promoting your content, earning backlinks, and forming partnerships with influencers. But only only a quarter of marketers feel they hit their outreach targets often or all the time. This short guide will walk you through […]
While product lifecycle management software can be used to prepare for a lot of issues relating to your product, it fails to address one of the biggest problems facing online marketing teams today: cart abandonment. If you’re not familiar with this, it refers to when a customer has added items to their basket (or cart) […]
There’s a lot of work that goes into creating a successful email marketing campaign. But while wording, send times, and personalization all play their part in bringing forth conversions, it’s the quality of your leads that will determine your success. For a large number of businesses, lead generation comes down to collecting subscribers, then sending […]
With the emergence of so many new social media marketing channels over the past few years, it’s been easy to overlook trusty old email. Indeed, as marketing experts rave about TikTok and Instagram Reels, our good friend email has been largely cast out of the spotlight. But that’s a mistake. Email is a tried-and-true marketing […]
Email marketing campaigns are one of the best ways to convert sales. By building a qualified email list, you can engage prospects with exciting promotions, offers, and interesting content. A consistent email campaign can be a valuable tool in laying the foundation for further relationship-building with your customers. It can be a means of staying […]
There are 2.9 billion email users worldwide. While you may not have that many people on your email marketing list, demand for email is still high. In fact, 61% of consumers say that they enjoy receiving promotional emails weekly, and 38% want emails more often. Marketers spend around 20 hours per week on non-automated email […]
It’s easy to take email for granted. It’s been around longer than social media, instant messages, and websites themselves. We send and receive billions of messages every day. We can email at home, at work, or on the go. Communicating with someone around the corner or around the globe has never been easier. Despite its […]
In today’s mobile climate, it may seem like email marketing has fallen to the wayside with early 2000’s favorites like banner ads and pop-ups in favor of trendier options like social media and branded content. In reality, that couldn’t be further from the truth. Email marketing is still one of the most direct ways to […]
Email marketing offers a huge ROI of 122% – almost 4 times larger than paid campaigns and social media. Despite this fact, the importance of email marketing for small businesses is always underestimated. Small and local business owners think that email marketing is something that is reserved only for big players. But, they are under […]
Although they can seem a little old-fashioned – and even a little awkward at times – networking events remain extremely valuable when it comes to growing your network of contacts. That’s right: all that small talk about the awful weather and your favorite sports teams can really pay off in the long term. For sales […]