There are thousands of options when choosing a digital marketing tool… And they mainly differ in functionality, ease of use, and strategy execution. In addition, some tools perform multiple tasks from one platform. Like… Email marketing Customer Relationship Management Analytics Keyword research But since you’re busy developing strategies to scale your business, it might be […]
Every business owner wants to grow, and they want to grow fast. After all, the quicker you reach more people, the more money you make, and the more successful you are. But there are two types of growth-related buzzwords doing the rounds: growth hacking and growth marketing. And, while they’re both concerned with growing, they […]
In the year of the pandemic in 2020, e-commerce grew by 25% globally, according to Statista. And even though this high growth is expected to slow down, the market shares between physical and online retail are drawing closer. Consumers in every age group shifted their purchases online due to global lockdowns. And it seems like […]
Every marketing team is chasing more leads. And if you’re in marketing, understanding the best ways to acquire new leads is one of the tried-and-true ways to keep growing. But not all strategies have equal outcomes. Today, sales and marketing can’t remain separate departments with little or no collaboration. Successful brands know they need the […]
Ecommerce and social media go hand-in-hand. Your online store can’t thrive without effective marketing on social media platforms. Keep reading to learn what social media marketing is, why your ecommerce business needs a strong social media presence and an effective content promotion strategy to successfully promote your ecommerce brand on social media. Why does your […]
While all top SEO tools and software can help you rank on Google’s first page, they differ in data quality, analytics, and ease of use. Not only that, but some best SEO tools also have a wide variety of special features such as: Mobile optimization Technical SEO crawler On-site titles User-friendly interface As a result, […]
Wouldn’t it be great if your sales and marketing teams worked together? Imagine how seamless product-customer interactions would become. If it’s not a possibility you’ve considered, hurry up before you start missing out on potential conversions. Sales and marketing, the two departments deemed the spearheads of any business, more often than not, seem to work […]
Finding good talent is not simple anymore. But with the right tools and an organized workflow, finding your next best employee can be made a lot less cumbersome. This is why in this article, we’ve compiled the eleven most essential steps of recruitment from digging out someone’s email address all the way to onboarding them […]
Nothing has been more on the mind of business owners and marketers than AI in recent months. Studies show that the marketing revenue of AI is expected to grow from $23.4 billion to $107.5 billion by 2028. In order to better understand the future of AI and marketing, we contacted 24 marketing experts. These are […]
There’s more to PR than nuclear-blast crisis management and press fan-fare. That’s why you need tools that go beyond basic features. Lucky for you, in this guide, we’ve researched the best 11 public relations tools on the market. Whether you’re looking for a tool that monitors your brand, creates and distributes press releases, or connects […]