There’s a lot of noise in marketing, especially since Covid-19 is becoming a thing of the past. Some marketers claim that interactive content is the new trick. Others say short-form videos are the future, while another group sticks with paid advertising like PPC. And I could go on. But there’s no one to back these […]
With a little work and some smart outreach communications, you can identify influential people in your field, connect with them and benefit from the relationship. This is the age of new media, right? There are generally fewer degrees of separation. Great ideas can emerge faster. Big thinkers can find a way onto the radar of […]
SEO is not only about keywords and link building. It is crazy that we still have this talk but many SEO experts still do not take user experience into consideration while working on a better ranking. Yet, Google and other search engines do care about UX, and you better try to keep up with a […]
Product marketing is a critical component of any company’s marketing strategy. It ensures that the right products are being promoted to the right audience and enormously affect your bottom line. Often, this is a confusing topic for business owners and managers. How do you go about product marketing, anyway? Is it something that I should […]
Sign-up forms are a great way to increase leads and drive conversions on your site. They also help you grow your email list and understand your target audience better. However, it’s not that easy to create high-converting sign-up forms. Yes, you can have sign-up forms on your footers, sidebars, or landing pages, but how many […]
It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. Planning is key to saving money which is why it is so important. Here’s how to develop your marketing budget and how to stretch it: Why Do You Need a Marketing […]
Customer experience is one of the main drivers that influence consumers to choose your brand. Despite this, 80% of buyers claim they don’t get an excellent customer experience from most brands. This isn’t because brands are actively trying to offer bad service. It’s because they don’t know which parts of the customer experience they need […]
A good product or service does not guarantee flourishing sales. You have to make the purchasing process as intuitive as possible for your customers if you want to attract more buyers and encourage repeat purchases. Considering that 32% of all customers would stop buying from a brand they love after just one bad experience, can […]
You own a business. Your friends and family know about it. The company’s been up for a while now, and it’s doing what any company worth its salt should do — providing services and products that people need. You even managed to break even. However, you soon find out that those earning were short lives, […]
Product development, in simple terms, means the process of creating/designing a new product/service. The activities involved include conceptualization, design, and development. This process is not just limited to new products. Old products get rebranded, and companies bring them back to the market. When they bring them back to the market, companies invest billions of dollars […]