The SaaS industry is among the fastest-growing industries in the IT field. And it shows no sign of stopping anytime soon. Currently, it’s estimated to be worth a whopping $145 billion. SaaS solutions are becoming the go-to solution for many businesses. They operate on a subscription basis and are usually cloud-based, making them flexible and […]
So, you’re managing a sales team? Whether you’ve been in sales yourself and are moving up the corporate ladder, or whether you’re coming from a non-sales background, this is an exciting time. But it’s also a challenging time because now you’re responsible for making sure that your team hits their quotas and makes their numbers. […]
Wouldn’t it be great if your sales and marketing teams worked together? Imagine how seamless product-customer interactions would become. If it’s not a possibility you’ve considered, hurry up before you start missing out on potential conversions. Sales and marketing, the two departments deemed the spearheads of any business, more often than not, seem to work […]
Did you know your salesforce is productive only 34% of the time? The rest of the time is spent on administrative tasks that don’t move the needle at all. But with a handful of sales enablement tools presented in this article, you can increase your sales rep productivity and shorten your sales cycle by up […]
According to new research by Content Marketing Institute, both B2B and B2C marketers are successfully using content to engage with customers throughout all stages of the buyer’s journey. In a sales funnel, you will need content to aid in consumer awareness, evaluation, and purchase of your products and services. In this post, I’ll share everything […]
Working in sales can bring its fair share of negativity. Particularly when reaching out to cold contacts, salespeople tend to get more “nos” than “yeses.” In fact, a recent study found that just 17.6% of salespeople rated their job as outstanding, and 47.1% as just good. That means that 35.3% of salespeople felt negatively about […]
Whether you’re providing marketing software or enterprise security solutions, a well-oiled outbound sales operation is essential to getting your product in front of every potential customer. But where do you start? If you invest your limited budget in the wrong direction, you’ll be spending time and money you can’t lose on tactics that don’t work. […]
According to a study by Zendesk, 80% of customers are ready to buy from a competitor after more than one bad experience. If you are to keep up with your competitors, improving your customer service is crucial. The first step to that is writing effective customer service emails. In this blog post, I’ll lay down […]
Imagine you’re writing a cold email to a promising prospect — you pour your heart into it, investing an hour of effort. But when you click send, the email bounces back. An hour and a mountain of effort wasted, all because you overlooked the importance of verifying their email address in advance. In this guide, […]
What is Sales Enablement? The ability of a sales team doesn’t just depend on its members. Its success is dependent on having all the right resources at its disposal and the right processes with which to work by. Ensuring the sales team is equipped for the job by having the right sales enablement tools as […]