In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
Engaging visuals are essential for any marketing or sales strategy. Humans are visual beings and we respond well to any kind of visual stimulus. The market for sales visuals is booming – we can see that from the ads found on social media platforms like Instagram and Facebook. Not to mention the fact that some […]
No matter the size or reputation of your company, you can always benefit from localized digital marketing across different channels, even for potential customers queued up in your automatic call distributor system. Although we live in an age of globalization, people still only really care about what’s going on right in front of them. There […]
Maybe once upon a time, Hollywood’s depiction of life in sales was accurate. The always-be-closing mentality; all the chest-bumping, high-fiving and slick-talking. But if you properly know how to build a sales pipeline that approach is more 1980s than a Flock of Seagulls haircut. And, much like a Flock of Seagulls haircut, there’s no place […]
Even as recently as 30 years ago, you would have struggled to believe that you would be able to buy and sell products through the internet. Ecommerce has completely changed the way in which people shop. However, despite these changes, some sales strategies haven’t changed much at all. One such strategy is upselling. It’s been […]
In recent years, the growth of digital marketing and digital tools to market products has been huge. Using video calls and video conferencing to ‘meet’ existing and potential clients has become an essential tool for many businesses. In 2019, the value of the video conferencing market passed $14 billion and is expected to have a […]
Did you know that most of your website visitors are not prepared to buy your product? You have to win their trust and make your product or service stand out to move them further along your marketing – something that nurturing can help achieve. As business owners, we often prioritize getting more traffic to our […]
Sales KPI or Sales Key Performance Indicators are the performance measurements used by managers and higher authorities to keep a tab on the sales reps’ efficiency and track their sales activities. These KPIs are the leading indicators to detect the salespeople’s effectiveness and evaluate the team’s performance against the organization’s goals. KPIs help teams and […]
When I first started working as a data analyst in marketing campaigns, I found myself explaining the difference between data analytics and data science on a weekly basis. At that time, around a decade ago now (how time flies!), the use of “data” in marketing was still something of a black box: managers had an […]
Here’s a cliche for you: every customer is a unique, special individual, and needs to be treated as such. But like all cliches, this one has some truth to it. Building a relationship with your customers is arguably the most important element in succeeding as a business. However, as your business grows you find that […]