If you are finding some effective strategies to improve the quality of your email marketing, especially email engagement, don’t look further as you’re in the right place. In this post, we’ll be providing you with 6 email tactics to drive and increase customer engagement to your email.
Without further ado, let’s get started!
6 Effective Strategies to Drive Email Engagement
If you’re expecting a stronger brand awareness, you probably know the statement: “Do not put all your eggs in one basket”. Hence, approaching your audiences via email marketing is an effective way to increase customer engagement besides social media and landing pages.
So, what is email engagement and why is it important for your business?
Basically, email engagement refers to the interaction from your subscribers with the emails they receive from your brand. As a marketer, you’ll have numerous metrics to measure the productivity of your email marketing campaigns. They are open rate, click-through rate, website access from email, unsubscribe rate, and the like.
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Among all the factors discussed above, we can come to the conclusion that email engagement represents the deliverability of email marketing. Some brands even invest in different types of email and develop them as a sales tool that contributes to their marketing efforts. As a result, paying attention to email interaction would benefit you in many ways.
The good news is, there are numerous eCommerce platforms that come with email marketing features that help you optimize your subscription-based strategy. If you’re on a tight budget, Wix or WordPress would be ideal options. In case you are looking for premium solutions, consider opening an online website/store on Shopify or Shopify Plus or Magento won’t let you down.
In the next part, let’s take a look at 6 best practices for driving email engagement that helps your business grow.
1. Gather subscribers
Before going deeper into the content of the email, please keep in mind that the first thing you need to do is building a list of subscribers. They should be a group of audiences who have an interest in your products or services. In other words, they are your target customers.
Indeed, there are a variety of ways to collect email addresses that contribute to your list. You can use a pop-up form that attracts website visitors when they access your site or conduct a give-away that requires their email to get the bonus.
However, chances are that you don’t actually approach the right target customers. The reason here is that some of them may be curious about your offer rather than demanding it. This leads to the ineffectiveness of your marketing strategy and you need to look for a solution. If this is your case, consider Voilanorbert – one of the top-trusted email finders that helps you reach the ones who are most likely to make a purchase.
2. Personalize email outreach
Email outreach is the first impression that your recipients have about your brand. Hence, it’s of great importance to invest in the visual as well as the content of this email type.
One decent strategy to grab your audiences’ attention is personalizing your first email sent to them. This creates a close connection between you and your recipients because they are all you care about.
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Below are some best practices that help you bring a personalized experience to the table:
- Use the recipients’ names.
- Emphasize the problems that your customer segments are facing.
- Createtrigger-based campaigns
- Offer promotions correspondingly.
- Create an email whose domain name contains your brand name. Take a look at the top 8 email providers here for more details.
- Make full use of an email client to ensure response time even when you can’t access the Internet.
- Custom your email depending on special occasions, for example, Black Friday, Cyber Monday.
Bonus: don’t forget to check out some Black Friday marketing ideas for this upcoming event!
3. Create eye-catching subject lines
Similar to email outreach, subject lines play a significant role in encouraging your followers to open the email. Hence, put yourself in your subscribers’ shoes when brainstorming subject lines so that the recipients would definitely open the email once they see the title.
Here are some pro tips:
- Mention the benefits you offer.
- Focus on your target customer’s pain point.
- Include your brand name on the subject line.
- Consider bolding or italicizing some words or phrases that your subscribers may take notice of.
However, try avoiding words that are frequently remarked as spam like “free” or “click here” and the like. These emails may end up staying in the spam section, and it is even worse when your subscribers think you are not reliable.
Get stuck with novel subject lines for this Black Friday? Check out these mind-bending email subject lines for thriving upcoming shopping events.
4. Keep your email mobile responsive
As you can see, mobile devices bring a deep sense of comfort to our daily lives. This leads to a high probability that your subscribers will open the emails while they are using smartphones or tablets.
Therefore, we highly recommend that you should check your email visibility on the mobile device screen before sending it to a long list of subscribers. By doing this way, you may get rid of losing a significant amount of target customers who find mobile-optimized email satisfied.
5. Share your social accounts
Spectacularly, social media is a strong marketing tool that helps you build a strong brand identity. The fact here is, social platforms like Facebook, Instagram, Youtube, Twitter,… allow us to engage with each other easily by “comment” and “emotional react” functions.
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Hence, it would be a pity if you don’t promote your social accounts via email. First, your subscribers feel like they are receiving valuable pieces of information from a real person or a real group of team members. Second, you’ll have a chance to guide customers through different types of content on your social pages. To some extent, email marketing is a bridge that connects your subscribers to another channel of sales generation.
6. Include CTA buttons properly
A CTA is a call to action button in the form of a text or a link that motivates the audience to do something.
This is an integral element of email marketing that enhances customer engagement, grows website traffic or encourages audiences to follow your lead. The CTA button is even powerful enough to increase conversion rate and drive sales if it is placed thoughtfully and persuasively in your email.
Here are some quick tips for you to create a strong CTA button:
- Design: the CTA button should stand out from other parts of your email. Think of using different colors, or thickening the stroke outside the button.
- Text: it should be clear but appealing enough that encourages your subscribers to take action as you wish.
- Placement: Call to action buttons should be distributed properly in your email. The most ideal place is “above the fold”. It allows your subscribers to see the CTA button without browsing all the email content.
Don’t forget to test which call to action button works most effectively. You may need to try several times to get the best result possible, but the effect it brings to the table would be promising for your whole campaign as well as customer engagement.
Final words
All in all, we hope that our best 6 practices to drive email engagement could help improve the productivity of your email marketing. Don’t forget to make use of the email finder tool from Voilanorbert that helps you grow subscribers list accurately and quickly. Plus, follow our blog to get yourself up-to-date with useful tips, tricks, and tools that your email campaign would love.
