Email marketing is one of the most powerful tools for developing any business if you know how to use it. If you are a marketer or copywriter, learning email marketing can significantly increase your value in the labor market. And who knows – maybe you will make it your primary profession and earn a steady income in the office or remotely. The demand for email marketers is growing – you should pay attention to this.
And if you own a company and want to start an email marketing campaign for your business, an email marketing course will help you set the right goals for your marketer and control the work. Or, after passing such a course, you will have the knowledge to start an email marketing course yourself.
We’ve found 7 proven email marketing training courses from which you can choose and learn the basics of creating fantastic email campaigns or refresh your old knowledge.
GetResponse Tutorial on Email Marketing
First of all, it will be great for you to read the GetResponse tutorial on email marketing. It dives deep into email marketing basics and covers much theoretical information. This GetResponse tutorial is suitable for people who don’t know anything about email marketing. However, even middle-level marketers will get something new from this tutorial. It will teach you:
- What is email marketing?
- What are the 11 key benefits of email marketing?
- What’s the average email marketing ROI?
- How to choose the best email service
- How to grow your email list
- How to segment your email list
- What types of emails exist and what of them it is better to send
- How to create an email marketing strategy and what metrics use in the work
- How to set up your first email campaign
It is a detailed long read that you can listen to narrated by a real person (a very comfortable). It takes a little more than 30 minutes. If you have no knowledge about email marketing and want to get them quickly, start your learning with this long read.
Email Marketing Course: Get Certified in Email Marketing by Hubspot
It is a free email marketing course where you get theoretical knowledge of email marketing. This email marketing course consists of 9 blocks covering email marketing step by step. Each block contains 3 videos with a 7-15 minute duration and an intermediate test. The first lecture is an introduction to email marketing. Then there’s an introduction to email database segmentation, email deliverability metrics, email design requirements, mailing list testing, and email marketing results analysis. After passing this email marketing course, you get a certificate.
Become a Certified Email Marketing Master by Digital Marketer
This email marketing course provides theoretical knowledge about mailings. The course is designed for mid-level and high-level marketing professionals, agencies, and business owners. It has deep insights into email marketing that beginners will not understand or use after passing it. Its program includes:
- 10 core modules
- 74 video lessons
- 4 handouts
- 1 final exam
The goal of the course is to learn how to generate more leads and sales through automated mailings. You learn how to create a mailing calendar, segment the database, set up trigger email campaigns, monitor email marketing results, and constantly work to improve mailing effectiveness. Passing it, you get a certificate and an electronic badge after the exam.
Email Marketing: Advanced Lessons on Managing a Sustainable Email Marketing Strategy by Getresponse
This email marketing course consists of practical lessons on creating and implementing a successful email marketing strategy. This email marketing training program is designed for everyone interested. Bypassing this email marketing course, you will learn:
- What is the role of email in multichannel marketing
- How to use the power of email subscriptions to grow your business
- How to create compelling text messages
- How to create a database of contacts
- How to convert clicks into sales
- What are the secrets of successful testing in Email
- What is ESP’s role in email marketing
- What are spam and blacklists
- How to write catchy subject lines
- How to use personalization
- What are the dos and don’ts of list building
9 teachers share their knowledge about email marketing in this course for over 220 minutes. You will get a certificate at the end of all training modules (28 lessons, 6 tests, and an exam).
The Complete Mailchimp Email Marketing Course by Mailchimp
This email marketing course will teach you how to use Mailchimp, grow an email subscriber list, and build high-quality email marketing campaigns. It is designed for novice marketers, business owners, and traffic arbitrage specialists. During the course, you will obtain the following skills as an email marketer:
- Developing an email marketing strategy
- Gathering a database of subscribers
- Drawing up emails in Mailchimp
- Promoting and selling products using email marketing tools in Mailchimp
- Creating demand for expensive products
- Mailing list automation in Mailchimp
- Analysis of effectiveness
- Understand key metrics while A/B split testing and analyzing email marketing data
This email marketing course includes 3.5 hours of on-demand video, 8 articles, 9 downloadable resources, and a certificate of completion.
Advanced Email Marketing Certification Training by SimpliLearn
This email marketing training includes 20+ hours of high-quality content on creating effective advertisements and brand awareness and building customer trust and loyalty. It is suitable for business owners, entrepreneurs, internet marketers, affiliate marketers, and bloggers who want to make their email marketing more successful. In the course of the training, students will cover skills:
- Driving traffic through emails
- Fundamental concepts of email marketing
- Building email lists
- Email campaigns
- Getting email subscribers
- Marketing brands through email
- Email rules and regulations
- Sending mass emails
This training includes an online progress quiz, downloadable workbooks and exercises, practice tests, and 5 hands-on projects.
Email List Building Blueprint Course by Aweber
Aweber created an email marketing course that covers the basics of email marketing. It suits those who want to get a new profession. It consists of 6 video lessons, simple homework, worksheets, and lesson resources.
By passing this email marketing course, you will learn:
- How to research audience research and pick the right topic for your lead magnet
- How to choose a format for your lead magnet
- How to create the start-to-finish plan for building your lead magnet
- How to select your sign up form
- What copywriting and design strategies it is better to use to make your sign up form convert
- How to build loyalty
- How to retain customer
It is enough 10 minutes a day for 6 days to complete this course. This email marketing course will give you a framework used by experts worldwide to build their audiences.
Ultimate Email Marketing Using Getresponse for Beginners by GetResponse
Even if you have no experience in marketing, this email marketing course can be the first step toward a new skill. With a mailing list, you can bring back visitors to your website, remind or announce yourself, announce the release of a new product, or tell them about a promotion. This is what this course teaches.
During the training, students get the following skills working with GetResponse:
- Collecting contacts of visitors to the website
- Audience segmentation and personalization of mailings
- Creating promotional mailings for different channels
- Returning customers with the help of various tools
- Promotions and sales through newsletters
- Create memorable emails that sell
- Attract and retain customers
- Analyze the effectiveness of newsletters and optimize their performance
- Avoid common mistakes
This email marketing course provides over 14 lectures and 2 hours of on-demand learning videos.
Conclusion
If your goal is to get professional skills in email marketing, you have an excellent opportunity to learn this knowledge online. A lot of information is available for free. If the above-mentioned email marketing courses don`t suit you, you can search on the best online learning platforms. Remember that different learning platforms have various features and opportunities in terms of online learning.
To summarize, let’s formulate the main areas that you need to pay attention to when learning email marketing:
- How to choose an email service for mailing lists.
- What email services have the best functionality.
- How to gather a database of subscribers.
- How to work with content, headers, templates, and email design.
- Setting goals for the email marketing campaign.
- How to develop an email marketing strategy.
- How algorithms of spam filters work.
- Automate mailings and the process of email chain creation.
- Segmenting the subscriber database.
- How the sales funnel in email marketing works.
- How to test and analyze the effectiveness of mailings.
Studying successful cases and working on email strategies will help create and launch your email campaigns. Mentoring support in paid courses will help solve common mistakes and practice your skills. And don’t forget about the constant expansion of your knowledge, adding new techniques and methods of interaction with your audience to your toolkit.
