Nothing has been more on the mind of business owners and marketers than AI in recent months. Studies show that the marketing revenue of AI is expected to grow from $23.4 billion to $107.5 billion by 2028.
In order to better understand the future of AI and marketing, we contacted 24 marketing experts.
These are professionals who have several years of experience on the frontlines, leveraging marketing to grow their own brands and serve clients. Additionally, they’ve been working with AI firsthand.
Therefore, they’re uniquely qualified to provide a deeper perspective on how AI and marketing will intersect in the near future.
We asked these marketing experts a simple but poignant question:
“How will AI revolutionize marketing in the future?”
So if you’ve been wondering how to leverage this powerful technology in your business, keep reading. You can think of this blog post as a master class in AI and Marketing.
Without further ado, here are the answers you’ve been waiting for:
AI Fosters A “Customer First” Mentality in Marketing
Gergo Vari, CEO at Lensa
The future of AI and marketing is a mentality of “Customer First.”
Utilizing artificial intelligence in the form of virtual assistants, predictive consumer segmentation, or intelligent design for personalized customer experiences will improve targeting and persuasion.
Traditional advertising is not nearly as effective as marketing that is tailored to the individual based on their preferences.
Marketers can now individualize data to make educated guesses as to whether potential customers are interested in purchasing their products or services before asking for a dime.
AI Will Totally Transform Digital Marketing
Jinal Lad Mehta, Digital Marketer & Content Manager at Middleware
AI and marketing will align in the following ways:
- Creation of New Job Roles: AI will create new job roles in marketing, such as prompt managers. These professionals will oversee AI-powered systems that generate personalized, relevant content in real-time, ensuring a seamless customer experience.
- Speedy and Optimized Writing: AI will assist content creators by automating repetitive tasks and providing suggestions, leading to faster content creation.
AI-powered writing tools can generate drafts, proofread, and optimize content for readability and engagement — freeing up time for marketers to focus on strategy and creativity.
- Enhanced Social Media Campaigns: AI will play a crucial role in social media marketing by analyzing vast amounts of data to identify audience trends, sentiment analysis, and consumer behavior patterns.
This enables marketers to deliver more targeted and personalized campaigns, which drives higher engagement and conversions.
- SEO-Optimized Articles: AI can aid in the creation of SEO-optimized articles by analyzing search patterns and user intent. Marketers can leverage AI algorithms to generate content that aligns with relevant keywords and search queries to improve visibility and organic traffic.
AI Personalizes Campaigns
Abdullah Arif, Digital Marketing Manager at Cloudways
AI is set to revolutionize marketing by helping companies better understand their customers and optimize their marketing campaigns — reducing the time to execute tedious tasks with AI automation.
We will be able to analyze vast amounts of customer data to personalize marketing campaigns, predict customer behavior, and create highly personalized content.
With ChatGPT, for example, the AI revolution has already begun. Many content pieces, from articles to marketing content in general, are done with the help of AI.
Although AI does make things easier, complete reliance should be avoided if you want to deliver high-quality work.
That human touch will always be needed to deliver optimal campaigns. But in essence, AI is transforming the marketing industry, and its impact will only increase in the future.
Leverage Personalization, Predictive Analytics and Content Optimization
Emily Rodgers, Marketing Manager at Drive Research
I believe AI will revolutionize marketing in three ways: delivering personalized customer experiences, enabling predictive analytics, and optimizing content creation.
- Personalized Customer Experiences: AI’s ability to analyze vast amounts of customer data will enable marketers to deliver highly tailored and relevant content, recommendations, and offers to each individual.
This level of personalization enhances customer satisfaction and drives sales.
- Predictive Analytics: Predictive analytics powered by AI will enable marketers to anticipate customer needs and behaviors.
By analyzing historical data, AI algorithms can identify trends, forecast market demand, and recommend optimal pricing and marketing strategies. This enables businesses to proactively adjust their campaigns and offerings.
- Optimizing Content Creation: AI will revolutionize content creation by analyzing data to identify successful content attributes, leading to more effective content strategies.
Additionally, AI can generate personalized content at scale, freeing up marketers’ time and resources.
With all of that being said, ethical considerations must be addressed. Transparency, privacy, and responsible use of customer data are vital to maintaining trust and ethical marketing practices.
Additional Reading: 10 Artificial Intelligence Tools To Check Out
AI Gives Marketers A Crystal Ball
Helga Moreno, Head of Content at andcards
As a marketing manager leveraging AI every day, I am witnessing a revolutionary transformation in the way we engage with customers.
AI is unlocking the power of data — enabling us to uncover deep insights, understand customer preferences, and deliver hyper-personalized experiences like never before.
With AI-driven tools, we are crafting campaigns that resonate with each individual, making every interaction meaningful and driving higher conversion rates.
AI-powered chatbots and virtual assistants have become invaluable assets, providing instant support, enhancing customer satisfaction, and freeing up our resources to focus on strategic initiatives.
Predictive analytics powered by AI has become our crystal ball. They empower us to anticipate customer needs, identify potential churners, and make data-driven decisions with confidence.
The future of marketing is here, and AI is the driving force behind our success — enabling us to forge stronger connections, drive growth, and stay ahead of the competition.
Marketers Must Still Apply The Final Touch
Klaus-M. Schremser, Head of Growth at Usersnap
I think that once the initial shock of AI becoming a part of our lives has blown over, we will find ourselves in a world where those who took the time to understand the technology and its capabilities will be better off.
No matter what you call it — AI, ChatGPT, Midjourney, Bard, or PaLM2 — all of these instances of LLMs remain tools for us to take advantage of.
And while their responses may seem intimidating & shockingly capable, we need to remember that we’re the ones responsible for parsing & acting on what they generate.
I’ve found that AI is a useful tool for overcoming writer’s block, brainstorming ideas, & making day-to-day tasks more efficient and easier.
So the true power of AI in marketing is using its power to parse through data, brainstorm, and find better opportunities to reach customers with relevant content without roadblocks.
In this new world, we should take customer and user feedback even more seriously — focusing our efforts on how we can gather it. Using Usersnap and then the power of AI to interpret it is one great example.
AI in Marketing Can Strengthen Customer Loyalty
Elijah, Marketing Manager at Mailbutler.io
AI-driven algorithms will analyze vast amounts of data to understand consumer behavior, preferences, and needs.
This will enable marketers to deliver hyper-personalized content, offers, and experiences to increase customer engagement and loyalty.
AI Could Shake Up Workplace Roles
Nebojsa Jankovic, Heroic Rankings
AI technology will have a significant effect on various fields, including marketing, technology, and work in general.
By leveraging AI, marketers will be able to deliver personalized experiences to customers, tailoring ads and recommendations based on their preferences and behavior.
In the workplace, AI will automate numerous tasks, freeing up time for employees to focus on more intricate and innovative work.
However, this progress also raises vital concerns regarding job displacement and the necessity for acquiring new skills and training to adapt to the evolving job market.
As AI technology continues to advance, it is essential for both businesses and individuals to remain well-informed and prepared for the forthcoming changes.
The marketing industry is poised for a revolution through the integration of AI, and those who possess the ability to utilize this technology will likely achieve greater success in the future.
The potential for innovation is boundless, and as technology continues to evolve, so too will the methods of marketing. To ensure success, it is imperative to actively engage with AI. The sooner we become involved, the better prepared we will be to capitalize on future opportunities.
Advertising Bidding Will Forever Change
Neelabja Adkuloo, Sr. Content Marketing Manager at Mailmodo
One area where AI will shine in marketing is the optimization of advertising campaigns.
Take Google’s Smart Bidding, for example. This AI-driven feature within Google Ads already revolutionizes the bidding process by leveraging machine learning algorithms.
It analyzes vast amounts of historical data, user behavior patterns, and contextual signals to achieve advertising goals.
AI Shines A Light On Customer Behavior
David Morneau, CEO at Breeeze.co
Marketing’s future has arrived, and it is powered by AI.
AI is changing how businesses connect with their customers and approach marketing. AI-powered marketing is likely to transform the business by offering marketers unprecedented insights into their clients’ habits and preferences.
It can collect and analyze information from a variety of sources, including customer surveys, online dialogues, and social media. This information can be utilized to develop customized marketing efforts for each target audience.
Marketing with AI enables organizations to better understand their clients and personalize their ads to their specific demands. AI can also help marketers identify potential customers, predict customer behavior, and optimize campaigns for maximum efficiency.
Regarding customer behavior, businesses can obtain insights into how customers interact with their products and services by leveraging AI-powered algorithms.
This information may then be utilized to assess which campaigns are the most effective and how to make them better.
You can now automate monotonous processes like email marketing, freeing up time for firms to focus on building innovative campaigns. AI-powered marketing can also assist organizations in more precisely targeting potential clients.
SEO Research Will Become Much Easier
Zuzana Hudecova, Marketing Specialistat Cloudtalk
AI is poised to revolutionize the marketing landscape, and the changes are just around the corner. We’re already witnessing a massive wave of AI-powered marketing tools entering the scene.
Take SEO, for example. With AI, optimizing websites for search engines will become a breeze. No more endless keyword research and manual analysis. AI will handle it all, making the process faster and simpler.
The same goes for content marketing. AI tools can generate high-quality content in a matter of seconds, eliminating the need for human writers for routine tasks. We’ll have more time to focus on strategy and creativity, while AI handles the heavy lifting.
It’s like having a trusty assistant who can churn out engaging articles, blog posts, and social media updates effortlessly.
Therefore, the future of marketing will be a blend of human creativity and AI-powered efficiency.
Teams Must Consider The Costs Of AI Versus Human Teams
Pratik Shinde, Content Marketer at Make SaaS Better
Artificial intelligence was the topic of the future a few years back, but now it’s here.
AI-based tools have already started taking over creative as well as non-creative marketing activities like copywriting, content writing, email writing, social media content creation, and SEO keyword research.
In terms of content creation, AI writers, AI image generators, and AI video generator tools will make content creation much easier and faster. Basic content writing and designing jobs will be outsourced to these AI tools.
I personally do a lot of research about these tools first before hiring someone for a particular job. Subscribing to these AI tools is far cheaper than hiring a human. Marketing teams will get smaller and smaller with the rise of these technologies.
Prompts Will Rival Search Engine Queries In Importance
Julia Araujo, SEO Strategist at RockContent
Just like search engines forever changed our access to information and content consumption, AI is revolutionizing how users conduct their online research and get their questions answered.
AI is all about creating hyper-personalized experiences.
To nail this new era of SEO, marketers must go one step further to understand how users interact with AI tools like ChatGPT and how to leverage such interactions for branding and advertising.
In short, we’ll have to start looking further into prompts rather than just queries.
Marketers Should Use AI To Create Deeper Connections In Less Time
Alan, Customer Care Agent at OctopusCRM
AI can analyze vast amounts of customer data, such as browsing behavior and purchase history, to deliver highly tailored experiences.
By leveraging this data, marketers can create personalized campaigns, recommend products based on individual preferences, and deliver customized advertisements that resonate with consumers on a deeper level.
AI-powered chatbots and virtual assistants are transforming customer support and engagement.
These intelligent systems can provide instant assistance and personalized recommendations. They can also handle routine inquiries, delivering seamless customer experiences and enhancing satisfaction while spending less time.
AI Empowers More Relevant Stories And Content For Brands
Aryan Jalan, SEO Consultant at Aryan Jalan
Google’s Search Generative Experience (SGE) signifies a monumental shift in SEO.
By turning search into a dynamic dialogue, it’s enabling a more nuanced understanding of user queries.
Businesses (particularly SaaS) need to adapt their strategies to this new reality. This isn’t about peppering content with keywords anymore; it’s about creating insightful narratives that can answer multiple user questions seamlessly.
In this evolving landscape, digital marketing is poised to become more intuitive, interactive, and user-centric than ever before.
Marketing With AI Leads To A Greater ROI
Lynette Lewis, Global Head of Growth at Spacer Technologies
AI will revolutionize marketing through predictive analytics in numerous ways.
By leveraging machine learning algorithms, AI can discover patterns, trends, and connections in data that humans might miss. This enables marketers to make data-driven decisions and predictions about customer behavior, market trends, and campaign performance.
AI’s predictive abilities also extend to forecasting future outcomes. This empowers marketers to proactively adjust their strategies, product offerings, and marketing campaigns to stay ahead of the competition.
AI-powered predictive analytics can also enhance lead generation and conversion rates — leading to improved conversion rates and higher returns on investment.
AI Will Find Applications In “All Things Marketing”
Gaurav Sharma, Attrock
Understanding how AI will revolutionize marketing in the future is crucial if you want to stay ahead of technological trends.
AI and machine learning algorithms will enable marketers to effortlessly gather valuable customer data and make sense of it.
Generative AI technologies like ChatGPT and Bard will get firmly integrated into the marketing landscape in the future by playing an active role in content creation and discovery.
Customer service will also take a huge leap, with AI-powered chatbots delivering a more human-like interaction — speeding up customer support and improving its quality.
Additionally, AI-powered fraud detection can detect suspicious behavior and prevent fraudulent e-commerce transactions.
AI Will Streamline Content Creation At Scale
Neil Jose, SEO Specialist at uSERP
Artificial Intelligence has already profoundly impacted the marketing industry, revolutionizing how businesses interact with customers and deliver personalized experiences.
These AI-powered algorithms will continue to refine their predictive capabilities, enhancing customer segmentation, targeting, and personalization efforts.
AI-powered chatbots and virtual assistants will become even more sophisticated, offering enhanced customer support and engagement.
Generating content at scale with AI will assist marketers in streamlining content creation processes to save time and resources.
Mimic Your Brand Voice With AI Tools
Esther Van den Eynde, Content Marketing Manager at StoryChief
In the near future, AI will become increasingly popular for content improvement and creation. AI writing tools will advance to the point where they can learn each user’s brand voice and write in that voice from the start.
Additionally, AI platforms may enable users to upload proprietary thought leadership content. You can then receive repurposed content such as more blog posts, social media posts, and similar content.
Although AI can automate repetitive tasks and provide data-driven insights, it cannot replicate human creativity or emotional intelligence.
Human marketers will continue to play a vital role in developing innovative strategies — building meaningful connections with customers, and shaping brand identity.
AI Empowers Marketers with Speedy and Accurate Data Analysis
Justine Gray, Co-founder at Dollar Hand
AI will enable marketers to analyze massive volumes of data with lightning speed and accuracy.
By leveraging machine learning algorithms, AI can identify patterns, trends and consumer preferences to gain valuable insights into customer behavior.
This knowledge will empower marketers to make data-driven decisions, optimize campaigns and deliver highly targeted and relevant content to individual consumers.
AI To Elevate Marketing and Reduce Costs
Teemu Raitaluoto, Founder and CEO at AIContentfy
AI will change marketing forever by raising the level of an average marketer up a notch while also decreasing the cost of marketing to a fraction of what it used to be.
High-quality blog posts don’t have to cost $2000 anymore. At the same time, it’s likely that the bottom half of marketers will get wiped out because AI can create better marketing content than a poor marketer can.
And this is great because their job can be substituted with something more meaningful than creating SEO articles a machine should write.
AI In Marketing Will Enhance Competitiveness
Kruti Shah, Content Marketer at The Marketing Drama
AI-powered virtual assistants (VAs) will enable businesses to automate routine tasks such as customer service, data analysis, and content creation.
This will free up marketers’ time, allowing them to focus on higher-level strategic tasks such as developing new products and services.
In addition, AI will also revolutionize the way businesses advertise — optimizing their advertising campaigns in real-time to ensure that they are targeting the right audience with the right message.
This will enable businesses to make data-driven decisions about where to invest their marketing budgets for greater results and ROI.
Overall, the impact of AI on marketing will be profound, with the potential to completely transform the industry.
As AI technology continues to evolve, it will become an essential tool for any business that wants to stay competitive.
Customization And Better Insights From Marketing & AI
Akash Anarse, SEO Lead at Netcore Cloud
AI will improve several things for marketing:
- Enhanced customer insights
- Hyper-personalization
- Intelligent content creation
- Chatbots and virtual assistants
- Predictive analytics
- Marketing automation
- Improved customer experiences
AI’s ability to process vast amounts of customer data will enable marketers to understand their target audience better.
Machine learning algorithms will allow for real-time personalization of marketing messages and recommendations. And they can automate content creation processes, saving time and resources for marketers.
Chatbots and virtual assistants powered by AI will provide instant and personalized responses to customer queries, improving customer service and satisfaction.
Predictive analytics will help marketers forecast trends and customer needs, optimizing decision-making and resource allocation.
Marketing automation through AI will streamline repetitive tasks and allow marketers to focus on strategic initiatives.
AI-driven technologies like augmented reality and virtual reality will enhance the overall customer experience.
In other words, AI’s transformative capabilities will revolutionize marketing on several fronts.
AI (Ex: ChatGPT) Streamlines Prospecting
Anastasiia Romanovska, Partnerships Manager at Phonexa
Although personalization has been extensively discussed, effectively implementing it remains time-consuming. With the emergence of large language models, we now have an extra “pair of hands” at our disposal.
However, mastering their usage is more crucial than merely having access to them.
Our team leverages social networks to gather personalized information, utilizing ChatGPT4 to collect data about specialists we plan to contact. This tool aids us in segmenting the data and identifying potential targeting angles.
We actively employ AI to explore website topics and select suitable partners — saving time and enabling us to focus on the most relevant prospects.
Language modeling technologies play a vital role in our content creation process. Our copywriters utilize material outlines and collaborate with ChatGPT4 to generate valuable content. ChatGPT4’s capabilities are invaluable in streamlining research and enhancing our team’s efficiency.
By effectively utilizing AI technologies, we enhance personalization, save time, and improve overall efficiency. The future of AI in marketing is promising. We’re excited to witness how it continues to shape the industry.
In Conclusion
AI is clearly here to stay. And there is no one better to provide insight on how it will change marketing than the 24 experts quoted above.
From personalization to enhanced analytics, to more efficient team building, this technology promises to change business as we know it. It’s arguably the largest single innovation since the internet itself.
So if you want to stay on the cutting edge as you grow your own brand, reread the insights above. And make sure that you’re implementing AI in your marketing campaigns as soon as possible. After all, even if you ignore AI, your competitors won’t.
