Instantly AI promises to help users find leads at scale and automate their outreach campaigns. However, as G2 reviews show, this cold outreach platform has several issues ranging from a lack of advanced analytics and limited scheduling options to an error-prone interface.
Whatever issue you may be experiencing, this list of the top Instantly.ai alternatives should help you find the perfect solution.
1. Voila Norbert
Voila Norbert is one of the best platforms for cold outreach campaigns. It lets users build a lead list of verified email addresses, ensuring every cold email reaches the prospect’s inbox.
You also get unlimited email warm-ups and mail accounts, regardless of the plan you pick, making it a cost-effective alternative to Instantly AI.
Key Features
- Automated Email Sequences: Voila Norbert supports powerful automation workflows for contacting and following up with prospects at specific times, dates, and frequencies.
- Email Verification: The 8-step email verification process ensures you’re sending cold emails to valid email addresses. It keeps bounce rates at a minimum and boosts response rates.
- Email Rotation: Rotate email accounts to prevent your campaigns from triggering spam filters.
- A/B Testing: Optimize your conversion rates and ROI by performing split tests to see which cold emails generate the most engagements.
- Live Insights: Voila Norbert provides live analytics into your campaigns’ performance, allowing you to tweak them for the best results.
Pros
- Very cost-effective with a free plan that supports up to 2500 emails/mo and 1000 active leads
- Integrates with other tools like CRMs and LinkedIn to streamline your outreach
- Neat user-friendly interface
- AI writing assistant
Cons
- The sequencing tool is new and not enough reviews about that feature, but then again it is free to try.
Pricing
Voila Norbert offers a free plan with powerful features like A/B testing, automated email sequences, and unlimited email accounts.
Paid plans for the email sequencing tool include:
- Teams: For $59/month, you can have up to 2500 active leads and send up to 5000 emails/month. You also get 1,000 email finder credits.
- Scale: For $99/month, you get unlimited leads, 50,000 emails per month, and 5000 email finder credits.
2. QuickMail
QuickMail is an email outreach automation tool designed to help businesses scale their cold email campaigns. It automates personalized email sequences, follow-ups, and responses while focusing on high deliverability through features like Gmail API.
It also supports team collaboration, letting users share templates and manage campaigns together.
Key Features
- Extensive Integrations: Connect the software with CRM solutions like HubSpot and Pipedrive
- Automation: Automate follow-ups and contact imports
Pros
- Free auto warmer
- Blacklist monitoring
- Schedule the time and date when a prospect enters any of your campaigns
Cons
- Has a bit of a learning curve when getting started
- Can be pricey for businesses or agencies with huge lead lists
Pricing
QuickMail has no free plan—just a free trial. The paid plans are:
- Basic plan: $49 gets you 30,000 emails monthly and 10,000 active prospects.
- Pro plan: $89 gets you 100,000 emails monthly and 50,000 active prospects.
- Expert plan: $129 gets you 300,000 emails monthly and 100,000 active prospects.
3. Gmass
Gmass is a good option if you want an Instantly.ai alternative that primarily works with Gmail. The tool lets you send emails in bulk, set up automated workflows, and personalize your campaigns, all within the Gmail interface.
Key Features
- Automatic Follow-Up Emails: Set up an automated email follow-up sequence to engage prospects.
- Mail Merge Personalization: It works with Google Sheets to read and use data for mass email personalization.
- Scheduling: Schedule your cold emails to be deployed at the most convenient time for your prospects.
Pros
- It’s very simple–works within Gmail
- Supports behavioral-based segmentation, e.g., you can target only the prospects who opened a previous campaign
Cons
- Tons of features within the Gmail extension that can confuse some users
- Key features like A/B testing, sequences, and follow-ups are only available on the high-tier plans
- Quite expensive for what you get compared to other cold email tools
Pricing
- Standard: $18 gets you the basic features, but you won’t have access to triggered emails, sequences and follow-ups, API access (Zapier), and inbox rotation.
- Premium: $27 includes all features except inbox rotation and high-priority support.
- Professional: $43 gets you access to all features.
4. Woodpecker
Woodpecker is another alternative to Instantly AI that helps marketers, sales reps, and recruitment agencies send cold emails, automate follow-ups, and get real responses. It supports native integration with popular email providers like Gmail, Outlook, and other IMAP services.
Key Features
- Condition-Based Campaigns: This lets you deploy specific campaigns based on the actions of your recipients.
- Warm-Up: Woodpecker warms up your email account to build your sender reputation
- Deliverability Monitor: Monitors your campaigns to predict and prevent sending issues.
- Adaptive Sending: Monitors the number of emails sent to stop you from exceeding your sending limit.
Pros
- Free email warm-up
- Free email validation
- It’s GDPR compliant
Cons
- The Hubspot integration could be better (it doesn’t support some activity tracking, for example)
- Pretty expensive (the cheapest package costs $29/month and limits you to only 500 contacts — even Voila Norbert’s free plan is better than that)
- You only get 13 free warm-ups, after which you must spend an additional $5/mo per inbox.
Pricing
- Cold Email: Starts at $29/month, and you get 500 contacted prospects and 6,000 emails per month.
- Agency: Starts at $49/month, and you get 1,000 contacted prospects and 16,000 emails per month.
- Custom: For a custom price, you’ll get 10,000 contacted prospects and 160,000 emails per month.
5. Yesware
Yesware is a sales engagement platform that integrates with email to help users track, schedule, and automate emails.
It also lets you create personalized cold email templates and monitor customer engagement.
Key Features
- Email Tracking: Gives you real-time data on opens and link clicks.
- Attachment Tracking: Get notifications whenever prospects view your attachments.
- Email Templates: Create emails faster with the help of email templates that are easy to personalize.
- Reporting and Analytics: Get actionable reports on content and campaign performance.
Pros
- Boosts sales productivity
- Seamless integration with Gmail and Outlook
Cons
- UI could be better
- Quite expensive compared to other similar tools
Pricing
Yesware has a free forever plan, but it limits you to just ten campaign recipients per month. Paid packages include:
- Pro: $15/seat/month
- Premium: $35/seat/month
- Enterprise: $65/seat/month
- Custom: Custom pricing
You can also access their database of B2B contacts at an extra price, starting at $37.5/month for 600 credits.
6. LeadLoft
LeadLoft software helps businesses find and connect with potential customers and investors across multiple channels. It automates outreach and communication while providing data and analytics to help businesses track their progress.
Key Features
- Leadgen Automation: Helps users find and contact potential leads through automation workflows.
- LinkedIn Automation: Send connection requests and messages automatically. It also tracks message sends to keep you within LinkedIn’s limits.
- Bounce Shield: Verifies email addresses to optimize deliverability and maintain a good sender reputation.
Pros
- Provides a large investor database where you can find angel investors, venture capitalists, and private equity firms.
- The automation workflows save you lots of time when doing outreach
- Provides additional tools like a cellphone finder
Cons
- It takes a bit of time to understand the UI and features
- Most businesses will need the unlimited plan, which is pretty expensive
Pricing:
- Basic: $5/month for 2 users. It includes email automation, an all-channel inbox, CRM tracking, and unlimited lead storage.
- Unlimited: $99/month for 2 users ($99 for each additional user). Access extra features like power dialing, LinkedIn automation, unlimited prospecting, and database access.
- Managed Service: You’ll get all features for a custom price
7. Lemlist
Lemlist helps users find and verify email addresses and deploy personalized cold outreach campaigns at scale.
Though more expensive than other Instantly AI alternatives on this list, Lemlist provides several features to diversify your outreach efforts across multiple channels, such as LinkedIn and cold calling.
Key Features
- Advanced Personalization: Lemlist lets you add personalized images, text, thumbnails, and landing pages to engage prospects.
- Inbox Rotation: Contact leads from multiple sending accounts to avoid spam filters.
- Email Warmup Booster: Warm up your email address automatically for optimal deliverability.
- B2B Lead Database: Lemlist has a database with over 450M B2B contacts
Pros
- Comes with a cellphone finder
- Set up a single campaign to contact prospects across several channels
- Create and send LinkedIn messages at scale
Cons
- Clunky user interface
- Setting it up is unnecessarily complicated
Pricing
Lemlist has a free plan and three paid packages:
- Email Starter: $32 for basic email outreach features plus an email finder tool, email verifier (capped at 100 emails per month), and phone number finder.
- Email Pro: For $55, you get additional features like email warm-ups, CRM integrations, and custom text and image personalization.
- Multichannel Expert: $79 for premium support, advanced campaign conditions, LinkedIn voice notes, and campaign A/B tests.
In Closing
Don’t get stuck with Instnatly.ai or let the platform’s issues impact your outreach campaigns when there are so many other Instantly AI alternatives to pick from. Voila Norbert, for example, is a budget-friendly alternative with a powerful email sequence tool and an accurate email finder and verification solution. We also provide a competitive free plan with all the features you need for successful cold email campaigns.
