The use of email and other internal communications apps remains the most effective lead generation tactic with the highest ROI for B2B companies. There are many different ways to approach email marketing – some have a promotional message, others educational or a welcoming message. However, as our inboxes become more crowded, capturing customers’ attention becomes […]
Remote work has taken over the job market. Companies were forced to switch to remote mode, despite the fact that many of them doubted its effectiveness. Nevertheless, during the quarantine, people realized the benefits of remote work, and myths about it began to collapse. Not every business adapts well to this regime, and not all […]
The first email was sent out close to half a century and has since then increased in volume remarkably. Yet, despite the impressive experience gained, many mistakes are still being made. From typos to grammatical bloopers, failing to take proper care of your email copy can result in – let’s say interesting – consequences. Today […]
Looking to learn how to write a cold LinkedIn outreach template that gets responses? That’s exactly what we are going to talk about here. This article dives into the “science” around how to approach cold leads on LinkedIn, the rules you need to follow, as well as ready-made templates that you can use to start […]
ADD_THIS_TEXT ‘A picture is worth a thousand words,’ or so goes the phrase. It’s safe to say that we are now a part of an over-stimulated digital world, with a new language driven by GIFs and emojis of all kinds. It’s part of our daily routine- it’s fun, intense and, well… in sync with the […]
Today businesses have a plethora of marketing channels to pick from, including email and WhatsApp marketing. Hence, it can be challenging to determine which ones are effective in reaching your target audience and driving conversions, especially when comparing email marketing vs. WhatsApp marketing, as both have their own strengths and weaknesses. Email marketing has been […]
The SaaS industry is among the fastest-growing industries in the IT field. And it shows no sign of stopping anytime soon. Currently, it’s estimated to be worth a whopping $145 billion. SaaS solutions are becoming the go-to solution for many businesses. They operate on a subscription basis and are usually cloud-based, making them flexible and […]
‘Influencer driven marketing’ is a remarkable concept, but establishing contact with the ‘influencer’ still remains the biggest bottleneck in the process. You might have an excellent idea to pitch, but they might not even open your cold email! Sounds familiar? Not getting a reply to a cold email, especially when you’ve tried every trick in […]
Email prospecting is all about finding a qualified lead, making contact via email, and developing the conversation from there. This process is most effective when done on a large scale, at a fast rate. A task almost impossible when done manually. A big challenge to email prospecting is ensuring that you get a hold of […]
So, you’re managing a sales team? Whether you’ve been in sales yourself and are moving up the corporate ladder, or whether you’re coming from a non-sales background, this is an exciting time. But it’s also a challenging time because now you’re responsible for making sure that your team hits their quotas and makes their numbers. […]