As email marketing remains one of the most popular digital marketing channels in the world, the need for cybersecurity measures increases tenfold. From attending cybersecurity training, tightening password protocols, and implementing measures to protect cloud workloads through platforms like CWPPs, brands need a proactive approach to mitigating online threats. If email marketing is in your […]
Finding good talent is not simple anymore. But with the right tools and an organized workflow, finding your next best employee can be made a lot less cumbersome. This is why in this article, we’ve compiled the eleven most essential steps of recruitment from digging out someone’s email address all the way to onboarding them […]
Statistics show that email marketing consistently performs as the digital sales strategy with the highest Return On Investment (ROI), sitting pretty at 4200% ROI (in other words, $42 for every $1 spent). That said, high conversions through email marketing are not a sure thing. Implementing proven strategies is imperative to creating results-driven email marketing, and […]
Email prospecting begins with a lead, and continues towards the goal of making a connection in your inbox. But instead of searching through a database of phone numbers, you send an email to a qualified lead—or many at a time. People are much more likely to read a quick email than to chat on the […]
We send and receive a ton of emails every day. The numbers suggest that 333.2 billion emails will be exchanged globally every day in 2022. These numbers will keep increasing exponentially as email marketing proves to be a great way to promote any business as well as keep the leads and clients engaged. Outbound emails […]
We’ve split content marketing into six categories: Content Distribution Content Research Content Writing Content Optimization Content Management Content Analytics And then we’ve found the top 3 content marketing tools you can use to dominate each of them. We’ll present how much each tool costs, what makes it stand out, and how you can integrate it […]
Artificial intelligence (AI) and machine learning aren’t just the wave of the future for big corporations; they’re also set to change the landscape of small businesses forever. By 2020 30% of all B2B companies employ AI to augment at least one of their primary sales processes which can lead to more conversions. In fact, according […]
Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service. And what’s more, recipients favor it, with 73% of millennials identifying email as their preferred means of business communication. The sales email, when executed correctly, can yield impressive results. Sales emails […]
To succeed in business today, you have to have an excellent, reliable app and website, and be able to reach your target customers. There’s no better way to do this than by using a healthy and well maintained email list, but undelivered emails can sink your marketing campaign. Whether it’s a soft bounce or hard […]
Do you remember your first outreach email pitch? I can still see mine very clearly, spending an hour rewriting the same 12 sentences and not getting a reply. I never got a reply because I send topics that weren’t so relevant to the blog I was pitching to – a fact I was to realize […]