The worst thing a marketer can face is to lose a lead. Unfortunately, email marketing is the most affected with 0.18% to 0.52% of unsubscriptions after each email you send. However, most digital marketers call this a blessing in disguise. To some extent, we can agree with them, but we shouldn’t give them the benefit […]
If you have a business, then you need to have a website. If you have a website, then you need to have a blog. This isn’t an opinion so much as it’s an inevitable fact of the modern business world. Blogs can be incredibly useful for a modern business. It can give you a platform […]
The perfect blogger outreach should do two things: Help you reach both your short-term and long-term outreach goals. Help you implement a robust strategy for future campaign success. And while blogger outreach is time-consuming, the right tool should reward you for all the effort in increased traffic and revenue. If you’ve been looking for the […]
A confirmation email is a user-triggered transactional email. This means that it’s sent to a user automatically when they perform an action like: booking a ticket updating their data making a purchase signing up for a webinar changing their password signing up for a newsletter They are transactional because they notify the user about a […]
There’s nothing new when we say that email marketing is one of the most efficient ways to reach your customers. Emailing is a low-cost method with a high return on investment (ROI). Furthermore, email marketing automation means that, after some initial setup, this type of marketing is mostly “hands-off,” allowing you to focus on innovative […]
PR for SaaS companies cannot be approached in the same way as traditional marketing. To make an impact, you have to tailor your strategy to the nuances of the SaaS market. An effective PR strategy gets you media coverage, builds a strong brand, inspires potential investors, and attracts customers. Gartner predicts that global SaaS end-user […]
What is Sales Enablement? The ability of a sales team doesn’t just depend on its members. Its success is dependent on having all the right resources at its disposal and the right processes with which to work by. Ensuring the sales team is equipped for the job by having the right sales enablement tools as […]
We’re proud to announce Voila Norbert as a Google workspace app, currently supported by Google Sheets. This means that you can now use Norbert directly in Sheets while building your email lists and streamline your process even further. Download the extension here. When working in Google Sheets, open Voila Norbert in the Add-ons drop-down menu: […]
Cold outreach sales emails and messages are always going to be integral to the sales process. How else can companies initiate conversations with potential clients? Cold calls still work, to an extent. But email remains as effective as ever. Unfortunately, open and click-through rates have always been low. In the region of 17% for open […]
SEO is not only about keywords and link building. It is crazy that we still have this talk but many SEO experts still do not take user experience into consideration while working on a better ranking. Yet, Google and other search engines do care about UX, and you better try to keep up with a […]