SEO is not only about keywords and link building. It is crazy that we still have this talk but many SEO experts still do not take user experience into consideration while working on a better ranking. Yet, Google and other search engines do care about UX, and you better try to keep up with a […]
These days nobody doubts that the global pandemic changed our workstyle forever. Most of the companies and their employees not only adapted but started to enjoy the flexibility remote work gives us. According to Forbes, 76% of employees do not want to return to full-time office work. Some are even ready to change the job […]
Every business makes mistakes from time to time. Whether it’s sending out the wrong product or failing to refund a customer the right amount, it’s important to apologize. A sincere apology will often fix the damage. It tells the customer you know you got it wrong and want to make up for it. It makes […]
WordPress website owners know that email can be some of the most powerful marketing techniques on the web. When used properly, the right email newsletters can drive more traffic to your site than social media and organic search combined. In addition, email marketing allows you to develop a personal relationship with your subscribers on a […]
Product marketing is a critical component of any company’s marketing strategy. It ensures that the right products are being promoted to the right audience and enormously affect your bottom line. Often, this is a confusing topic for business owners and managers. How do you go about product marketing, anyway? Is it something that I should […]
Email marketing is an incredibly effective yet cost-effective marketing tactic. Its success potential lies in the simple fact that most of us check our email several times a day. After all, most of us like to get a promotional or informative email or two from the brands we like. As a brand, your main challenge […]
Sign-up forms are a great way to increase leads and drive conversions on your site. They also help you grow your email list and understand your target audience better. However, it’s not that easy to create high-converting sign-up forms. Yes, you can have sign-up forms on your footers, sidebars, or landing pages, but how many […]
It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. Planning is key to saving money which is why it is so important. Here’s how to develop your marketing budget and how to stretch it: Why Do You Need a Marketing […]
When it comes to creating content, every effort counts. Yes, content marketing is a broad concept that takes forever to master. However, there are a few content strategies that you can implement in your business to attract more leads. One of the strategies is a content upgrade. And as the name suggests, content upgrades is […]
Customer experience is one of the main drivers that influence consumers to choose your brand. Despite this, 80% of buyers claim they don’t get an excellent customer experience from most brands. This isn’t because brands are actively trying to offer bad service. It’s because they don’t know which parts of the customer experience they need […]