The average cost of generating a lead in 2024 ranges anywhere from $40 to $200. For high-ticket industries, like financial services, technology, legal services, and real estate, this cost can go up to$400 per lead or more. But what exactly drives these costs, and how do you ensure you’re paying the right price to get […]
Mass emails, or bulk emails, are messages sent simultaneously to multiple recipients. This allows you to reach a large audience efficiently with promotional and informational content. Mass emails are also effective for securing strategic business opportunities, such as connecting with potential customers, initiating conversations with decision-makers at target companies, or securing opportunities for a link-building […]
With the business landscape growing more competitive daily, most companies are hungry for high-quality leads. These leads are more likely to convert into loyal customers, making them the lifeblood of sustained growth and revenue generation. As a result, there’s a high demand for effective lead generation. 91% of marketers say lead generation is their most […]
Cold emailing is an age-old approach that can deliver strong results, pulling in new leads and customers. There’s a key caveat, though; it must be handled properly. Due to poor tactics, in fact, lots of cold emails can be flagged as ‘spam’ and consigned to the trash, never to be read by potential customers. If […]
There are thousands of options when choosing a digital marketing tool… And they mainly differ in functionality, ease of use, and strategy execution. In addition, some tools perform multiple tasks from one platform. Like… Email marketing Customer Relationship Management Analytics Keyword research But since you’re busy developing strategies to scale your business, it might be […]
2.9 billion. That’s the number of projected worldwide email users by the end of 2019. In other words, one-third of the entire population of the world is hearing “You’ve got mail!” on a regular basis. But even with an ever-growing number of messages ending up in our mailboxes each week, email remains the preferred channel […]
Automating an email outreach campaign is a difficult enough undertaking for the experienced marketer. For those who are new to the process of email automation or have tried and failed in the past, it probably feels like a total shot in the dark. How do you know if you’re segmenting your lists correctly? How do […]
Every business owner wants to grow, and they want to grow fast. After all, the quicker you reach more people, the more money you make, and the more successful you are. But there are two types of growth-related buzzwords doing the rounds: growth hacking and growth marketing. And, while they’re both concerned with growing, they […]
How to spend less time on email? Research shows that most people consume 28% of their work time checking their inboxes or responding to messages, which is almost 11 hours per average person per week! Doesn’t it sound like wasting time itself? But we have to admit that emails are so distracting, especially when the […]
Whether you are new or experienced in email marketing, you probably heard a lot about deliverability, spam filters, or email reputation. It turns out, there are a lot of things that determine whether or not a letter reaches the reader’s inbox. While the content of the letter can make or break your campaign, it’s not […]