Whether it is cold emailing or email marketing, email remains the most effective marketing tool out there. There are lots of studies proving the point: Email drives $38 for every $1 spent. In other words, email generates 3,800% ROI, which means it is by far the most effective marketing and communication option available. 3/4 of […]
The startup ecosystem is burgeoning than ever. Every year, thousands of startups are launched every now and then. However, only a few of them are able to survive. Whether you are a startup owner or visionary, here are a few alarming stats worth considering: Only 1 startup of every 10 startups tastes success More than […]
The success of a product launch depends on reaching the right customers and enticing them to purchase. After all the work of developing, designing, and testing your new product, you need the appropriate communication strategy to take best advantage of its sales potential. With greater uncertainty in predicting consumer behavior in the current post-pandemic climate, […]
Today, if your’ business isn’t searchable on Instagram or Facebook, people will doubt your legitimacy or even your existence. Even if you have existing loyal customers, the only way to widen your reach is through social media. Whether you’re a traditional business transitioning online or a startup trying to grow your audience, social media is […]
Are you wondering why your email campaigns aren’t working? Have you ever sent an important message to a business only to get ‘this user doesn’t accept emails’ in return? It feels like a slap in the face, right? These emails, called no-reply emails, are a surefire way to lose customers and waste time on email […]
Customer engagement allows us to interact with our customers through different channels and build long-lasting connections with them. In short, it helps us to engage, nurture, convert and retain them, turning them into people who are actually invested in our business and brand. It’s a positive consequence of a good customer experience. But while customer […]
Acquiring new customers has been the most talked-about and common way to grow a product’s revenue. But here’s something that’s not fondly talked about — customer acquisition costs. These costs can be quite high based on the industry you operate in. And they aren’t decreasing, thanks to ever-increasing competition. What also needs to be brought […]
Marketing over email is one of the oldest outreach methods that can be used to effectively generate leads, get more traffic, and ultimately more customers. Considering that emails originated roughly 50 years ago, some may think they are outdated and ineffective. However, that is not the case as emails are considered to be one of […]
Content marketing has always played a role in the sales process. Now more than ever, with the pandemic changing how B2B buyers interact with sellers content has become a more integral to the sales funnel. As people haven’t been able to meet in-person, or attend expos, trade shows and conferences, the sales process has been […]
Over the course of your career, it’s likely you’ve received generic recruiting emails about jobs that have no connection to your interests or field of work. And although you might have read the email in full, you probably didn’t respond to it at all. But as a recruiter, you expect every candidate you engage with […]