There are so many people vying for prospects’ attention each day that getting someone to agree to a meeting is more challenging than ever. Yet, prospecting remains a critical part of the sales process. The average company loses 10-30% of their customers each year – so how do you seize the leads your company needs […]
Housekeeping is an essential task, no matter what area of your business you look at. Circumstances change, and reviewing, revising, and tidying your processes and systems are all part of how we move forward with our business. And this is something that must also apply to our email marketing. Over time, the customers on our […]
Checking your emails as soon as you wake up or start work is a habit common to many. In fact, around 2.5 billion people worldwide do this. Email marketing is one of the most invaluable tools businesses have at their disposal. It is a direct and personal way to communicate with your customer. This is […]
Why is relationship marketing so important? First of all, what is it? If we could explain relationship marketing in the most simple way it would be that it is a type of marketing that concentrates on customer retention and satisfaction. This type of marketing is tailor-made for long-term customer engagement. Ensuring your customers are happy, […]
Have you considered email marketing an obsolete method? Sadly, you are mistaken. The email has returned as if a phoenix and made its impact felt in the marketing world. Our calculations go wrong many a time. It has been the case with email marketing as well. Marketers have identified the ways to integrate email with […]
Lead segmentation must be an integral part of your marketing strategy if you’re going to convert leads into pay customers. Your line of business doesn’t matter – lead segmentation is always an essential part of sales. Your target market or audience will be a diverse group of people with different needs. These different needs will […]
You’ve set your sales goals and agreed on individual KPIs. You’re tracking performance. Now it’s time to report on your progress. Sales reporting is one of the most important parts of a sales manager’s role. It’s your opportunity to bring meaning to a range of metrics, such as: Deals closed Revenue generated Opportunity status Pipeline […]
When I say follow ups are a crucial part of getting responses, you might always agree with me. In this post we are going to see the follow-up mistakes you shouldn’t be making and what you can do to improve your follow-ups. Mistake #1: Not Actually Following Up The biggest follow-up mistake you can make […]
Your sales team has a simple and yet time-tested tool at their disposal to make a good first impression on customers: a well-written email. Digital marketing in today’s age requires that your team communicate effectively with potential leads and existing customers to create as large and lasting an impression as possible. All too often, though, […]
Running an email marketing campaign that doesn’t get engaged by your subscribers is the worst. Hell, no business owner or email marketer wants to take the time and effort to craft emails or newsletters (even if they have amazing newsletter ideas) that a good number of subscribers won’t bother to read, interact with, or even […]