A winning business plan not only informs readers about the business and how it’s run, but persuades them that the company is worth getting excited about and entices them to get involved. But just how do you write a winning business plan? This guide has been written to help you to craft the perfect business […]
Too often, small businesses try to jump right into sales without knowing either the sales cycle process or how to build a sales pipeline. While the prospect of making sales as fast as possible can be tempting, brands that don’t have a strong grasp of the systematic and theoretical underpinnings of the process are hurting […]
Making a sale is an achievement. But making such a stellar impression on your customer that they write about their experience for the benefit of other potential customers? That’s a whole other level of accomplishment. Customer testimonials are the perfect way to build your brand’s reputation and start creating a relationship with prospective customers. Testimonials […]
If you’re Apple or Samsung, then you’re a rock star and everyone knows you and trusts your products. But what happens when you’re a newcomer to your market? Well, you’ll need to build trust from ground zero. How to start? By building a website that’s credible. Your website is one of the most important touch-points […]
Email marketing is a popular marketing strategy that can come to fruition without a budget. However, with the number of emails a regular person receives, it is important to set yourself apart in order to run a successful campaign. According to MailChimp, the average email open rate is around 21,33%, while the average click rate […]
No matter how hard we try to sugarcoat it, email outreach is hard. The people you’re pitching to don’t have all the hours in the day to sift through each email. So, when you reach their inbox and ask for something, you need to get it right. Failure to do so could deem your outreach […]
When you see companies like Salesforce that introduced the concept of Customer Relationship Management (CRM) to the world, to something like Slack that even Microsoft couldn’t beat with its own enterprise collaboration platform, you might want to take notes if you want to understand what they’re doing right. In this article, we’re going to learn […]
Checking emails in the morning is routine for many people, and email marketing campaigns are an excellent way for companies to communicate with their customers directly. Email marketing research shows that: – 80% of marketers believe effective email campaigns can significantly increase customer retention. – Personalized emails that contain specific information about customers can increase […]
Before you start selling your products and services, it’s important to know who you’re selling to. Without that information, you’ll be fumbling around in the dark, wasting your efforts on leads that will never bite, while interested prospects fall by the wayside. To help them figure out which leads to focus on and which to […]
Crafting the perfect pitch can open the door to serious website traffic, backlinks to your website, or even position you as an authority in your industry. Naturally, you want to get in on the action. Problem is, so does everyone else, and there’s no question that pitching your services to blog editors is tough. The […]