Crafting the perfect pitch can open the door to serious website traffic, backlinks to your website, or even position you as an authority in your industry. Naturally, you want to get in on the action. Problem is, so does everyone else, and there’s no question that pitching your services to blog editors is tough. The […]
In the language of marketing and sales, “personal selling” highlights those situations where a real human is attempting to sell to another. In the past, it was a bit more literal in that the definition typically included face-to-face interactions. However, with advances in technology as well as the ability to connect across so many mediums, […]
Email outreach campaigns have been a leading light in marketing strategies since the dawn of the internet. Using them to find a route to achieving ‘just one more click’ can change the fortunes of a brand overnight. Compared with many other areas of marketing, email outreach is also a great timesaver. Compare perfecting an email […]
Are you planning to host a marketing webinar to improve and maximize your sales rate? Or did you recently host one that did not work out? Well, having an unsuccessful webinar can be pretty discouraging considering how much effort is usually put into making it work. Unlike your office meetings where you all sit at […]
Many marketers assume that good email content alone is enough to turn potential customers into paying customers. But, with over 300 billion emails being sent every day, the chances are that despite the best email content, your emails are getting lost in the sea of unread emails. The average email open rate worldwide is just […]
Some marketers believe success in email marketing is just about creating interesting, optimized emails. But, there is so much more to it than that. Successful email marketing campaigns need to have the right processes in place to ensure your outbound messages avoid the spam filters and reach the inbox. You also need to position your […]
With bigger reach comes greater responsibility. Digital marketing has become ubiquitous in today’s age of smartphones and smart gadgets; marketing teams are not only working on their promotions but also changing their ways in terms of targeting their audience. Today, digital marketing houses several different options, including: Digital advertising Email marketing Social media Of all […]
Email marketing is one of the best methods to connect with customers, build trust, and gain their loyalty. Despite the advent of social media and other forms of marketing, marketers still rely heavily on emails. This is because of 2 reasons. One, email marketing gives the best return on investment (ROI), with a 2019 report […]
Do You Need an Email List to Grow Your Blog in 2021? Online marketing can be tricky, partly because what works now may not work in the future. Search engine optimization professionals will tell you that the ever-changing landscape in search makes their jobs difficult. The same is true, in varying degrees, when it comes […]
Email outreach is one of the most powerful tools in every marketer’s toolbox. It’s a tried and tested way of promoting your content, earning backlinks, and forming partnerships with influencers. But only only a quarter of marketers feel they hit their outreach targets often or all the time. This short guide will walk you through […]