In recent years, the growth of digital marketing and digital tools to market products has been huge. Using video calls and video conferencing to ‘meet’ existing and potential clients has become an essential tool for many businesses. In 2019, the value of the video conferencing market passed $14 billion and is expected to have a […]
Email marketing campaigns are one of the best ways to convert sales. By building a qualified email list, you can engage prospects with exciting promotions, offers, and interesting content. A consistent email campaign can be a valuable tool in laying the foundation for further relationship-building with your customers. It can be a means of staying […]
Email marketing, although sometimes wrongly considered an outdated and superfluous practice, is one of the most powerful digital marketing strategies out there. If you think about it carefully, it’s obvious why this is the case: people check their inbox several times a day, so email provides direct access to consumers. Plus, personalized emails have a […]
Email outreach is an effective marketing strategy for restaurants to increase engagement and conversions. However, there’s a thin line between a restaurant outreach email that converts and one that people will completely ignore. Below, we teach you how to navigate that line and write only emails that will convert. 10 Restaurant Outreach Tips for Increased […]
There are 2.9 billion email users worldwide. While you may not have that many people on your email marketing list, demand for email is still high. In fact, 61% of consumers say that they enjoy receiving promotional emails weekly, and 38% want emails more often. Marketers spend around 20 hours per week on non-automated email […]
The time people spend watching videos increased significantly in recent years, and the trends suggest it’ll keep growing. Companies took notice and started including video marketing strategies in their social media campaigns. As Boosted explains, it’s not only that social media users enjoy videos, but many of them want to see content from the […]
No matter how much we try to resist it, most of us end up on social media at several points throughout the day. In fact, according to Oberlo, 3.5 billion people use social media daily. And it isn’t just millennials sharing selfies on social platforms. Oberlo also tells us that along with Gen X and […]
It’s easy to take email for granted. It’s been around longer than social media, instant messages, and websites themselves. We send and receive billions of messages every day. We can email at home, at work, or on the go. Communicating with someone around the corner or around the globe has never been easier. Despite its […]
In today’s mobile climate, it may seem like email marketing has fallen to the wayside with early 2000’s favorites like banner ads and pop-ups in favor of trendier options like social media and branded content. In reality, that couldn’t be further from the truth. Email marketing is still one of the most direct ways to […]
Did you know that most of your website visitors are not prepared to buy your product? You have to win their trust and make your product or service stand out to move them further along your marketing – something that nurturing can help achieve. As business owners, we often prioritize getting more traffic to our […]