Did you know that most of your website visitors are not prepared to buy your product? You have to win their trust and make your product or service stand out to move them further along your marketing – something that nurturing can help achieve. As business owners, we often prioritize getting more traffic to our […]
Sales KPI or Sales Key Performance Indicators are the performance measurements used by managers and higher authorities to keep a tab on the sales reps’ efficiency and track their sales activities. These KPIs are the leading indicators to detect the salespeople’s effectiveness and evaluate the team’s performance against the organization’s goals. KPIs help teams and […]
Have you seen low response rates for your email outreach campaign? You may be missing out on your email following-up strategy. Don’t under-estimate the power of a follow-up. In fact, a follow-up is the most important email in your whole campaign: People seldom feel like acting after the first touchpoint. In fact, as many as […]
On average, just over a fifth of emails sent to at least 1,000 subscribers are opened. That’s all well and good, but there’s little benefit to generating hundreds of opens if only a handful of those recipients ever reply. Asking questions is a great way to improve your response rate, because – as the Zeigarnik […]
If you are running a business these days, you are probably aware of the need to have a robust online presence in the form of a website. You are also probably already aware of the importance of generating leads from your website for marketing and sales purposes. But what is the right way to generate […]
Software-as-a-Service, or SaaS, applications are exploding across practically every industry, especially in light of the COVID-19 pandemic. Cloud-based computing software delivery allows organizations to deliver the software that’s necessary for success to any employee regardless of distance. This is a key advantage when remote work has become more common than ever. Even better, SaaS applications […]
When you are looking to create a comprehensive outreach strategy, it needs to have two components that often feel as though they are at odds with one another: One one hand, you have to make sure you are reaching a high enough volume of targets that you are seeing a steady growth of conversions. On […]
Lead generation needs to be the foremost concern of companies when it comes to marketing. Continuously finding new customers for your product or service is the only way your company will grow. Most businesses are familiar with common methods of advertising and marketing. Email marketing, social media ads, high quality copy, social proof and a […]
When I first started working as a data analyst in marketing campaigns, I found myself explaining the difference between data analytics and data science on a weekly basis. At that time, around a decade ago now (how time flies!), the use of “data” in marketing was still something of a black box: managers had an […]
Email marketing offers a huge ROI of 122% – almost 4 times larger than paid campaigns and social media. Despite this fact, the importance of email marketing for small businesses is always underestimated. Small and local business owners think that email marketing is something that is reserved only for big players. But, they are under […]