If email is a fundamental part of your digital marketing, then you’ll know how much time and effort it takes. It’s soul-destroying then, when you find yourself on an email blacklist, especially when you’ve made sure to do things the right way. Getting on an email blacklist can hurt your email deliverability, which can be […]
Every week, we feature a few of the best content on sales, marketing, and growth that we find. Below are a few of our favorites of the past week. The best of the best Brainshark Brainshark’s Ideas Blog is a go-to source for the latest tips, trends and best practices for B2B sales enablement professionals. […]
You started with a great product. You marketed it confidently, and grabbed some attention. But are those two steps enough to seal the deal? No matter how great your marketing strategy is or how well your business is doing, unless you’re signing deals with 100% of the people who hear about your product, there’s room […]
If you want emails to convert, you can’t rely on copying what everybody else does We all know there are thousands of companies online writing blog posts, trying email templates, and A/B testing subject headers to within an inch of their lives. Yet writing an email that sells your product or service takes more than […]
Emails have grown over the years to become one of the most popular forms of digital communication in the world. Companies have improved and increased the budgets to their email marketing strategies because they’ve understood the massive returns it can bring them when done right. For example, for $1 spent on every email campaign, companies […]
ADD_THIS_TEXT It’s true: personalization is popular. But, it isn’t always the answer It can be tricky. And, a lot of times, not all it’s cracked up to be. What makes us get into trouble with personalization? According to results from an Experian survey, data is often the main culprit for ruining personalized outreach tactics. Why? […]
As eCommerce becomes ever more complex and competitive, so has the marketing landscape. You need more than a strategically designed eCommerce website, you need a good email strategy. Consumers are exposed to vast numbers of promotional messages daily, making them “harsher” judges when it comes to branded content. However, even with the proliferation of social […]
Salespeople often assume that prospects don’t want to be contacted until they’re already midway through the buyer cycle. That’s just not true. In fact, 71% want to hear from reps while they’re looking for ways to improve their business, and 62% want to be contacted when they’re trying to solve a problem. In other words, […]
In the world of B2B communication, email is king. In most workplaces, almost all employees have a work email that they frequently use to communicate with co-workers. Whether it’s for confirming a task or asking to go to the bathroom, email is still an essential business tool. This is great news for B2B marketers, salespeople, […]
Canned responses – love them or hate them, it’s a simple fact that businesses rely on automated email responses to provide excellent customer service on a large scale. That said, it’s crucial that businesses get their automated responses right. Getting them wrong could risk damaging the customer experience and could even result in losing valuable […]