When done right, email marketing is an effective way to generate leads, making it a vital component of the sales funnel. In fact, 59% of marketers say email marketing generates the most ROI of any channel. And not only is email lead generation effective, it’s also cheaper and simpler to get right than many other […]
As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work for, it can definitely seem like the grass is greener on the other side of the fence. However, getting over that fence can sometimes feel insurmountable. […]
Next to creative content marketing, influencer campaigns, and paid social, email might not seem like the sexiest marketing tactic, but it works. In fact, 174% more conversions are driven by email than social media, and email marketing delivers an average return-on-investment of $44 for every $1 spent. That’s a 4400% ROI – way above what […]
What did one email say to the another? Let’s go interactive! Well since the emails asked for it, we had to oblige! Did you know that between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily? How can you ensure that your email stands […]
You can create the perfect eCommerce email with enticing copy, spectacular images, and a geniusly-worded call-to-action—but if no one opens your email, none of that matters. After all, if a perfect eCommerce email falls in the forest… The average open rate for an eCommerce email is roughly 15.7 percent. There’s a lot of room for […]
Even if you can’t judge a book by its cover, you can (and do) judge emails by their subject lines. In fact, a good subject line is the top deciding factor that determines whether or not someone will take the time to open an email. When you’re sending a cold email, the quality of your […]
There’s no shortage of customer data available to businesses. But for many companies, it can be overwhelming to decide what data to capture, what to take action on, where to store it, and whether it’s worth keeping around. Standalone data sets, in particular, won’t give you a comprehensive view of the customer. That’s where data […]
281 trillion emails are sent per day. On average, a person receives 72 emails a day and spends 30% of the time of their workday in their inbox. This supposes a lot of competition for an online business. Do you think they will really read all those emails? Correct: nobody does. To take advantage of your email […]
90. This is the average number of emails an office worker receives every single day. That’s over 11 emails an hour if you’re working an average eight-hour day. It’s practically impossible to get on top of it, and it can often feel like you’re trying to wade uphill through toffee to get to that ever-elusive […]
Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than your […]