Email has been around for a long time, but it remains as important as ever. Email communications rank higher than social media for total conversion rates. This makes email marketing a pillar of business continuity in today’s society. Because email is somewhat old-school the standard is sky-high. The novelty has worn off. To stand out […]
In today’s digital world, blogger outreach is an important part of any digital marketing strategy for a number of reasons. You want to create a powerful presence on the Internet and improve your reputation. Maybe stir up interest and enthusiasm among potential customers for a new product or service launch. Or use creative bloggers to […]
81% of brands rely on affiliate marketing as a stable source of income. It’s an excellent marketing strategy that can help you generate more leads and supercharge sales. But to get all of these juicy benefits, you must learn how to do it properly. You’ll also need to find the right affiliates for your marketing […]
Software as a Service (SaaS) has risen in popularity in recent years. Thanks to its scalability and diverse functionality, there is a SaaS solution for most business or individual needs. The problem is that having the wrong strategy or using the wrong techniques could mean losing customers, time, and money. The concept of SaaS sales […]
44% of all salespeople give up on trying to make a sale after only one rejection. This means that if you had a step by step process to walk your leads through, you could track the number of attempts that have been made. Most sales are only made at the fifth attempt and this process […]
While there are many ideas for effective sales assessment, we would need to write a whole book to include them all, so we’ll focus only on the (balanced) sales scorecard for today. Stick around because this article will give you the scoop and let you know what scorecards are all about. Let’s get into the […]
In this digital day and age, an email signature is considered an essential aspect of online communication. Despite the growth of social media and the informality that comes with it, an email signature is a popular technique helping establish a solid corporate or personal identity. What is an email signature? In simple words, it is […]
In a competitive hiring environment, recruitment marketing gives your business the edge when bringing new people into your team. After a brief look at the importance of recruitment marketing, this article will offer you six6 steps to optimize your strategy. Recruitment marketing and the hiring environment Across many sectors and territories, recruiters are saying the […]
The best link-building tools have a strong foundation on metrics. That way, you can filter and sort the list of sites based on audience size, domain authority, and relevance to your niche. But some tools go a little bit deeper to make your link-building process effective and easy. They add more features like: Brand mention […]
Today’s consumer is being sold something on almost every corner. It’s a constant barrage of information to process. Whether in a virtual or physical space, taglines, headlines, cheap email marketing and more are battling for our attention. Consumers are trying to get through the filler to find what they are looking for. People expect great […]